Comments on: How Airtel got f’d in the a’ http://www.ankurb.info/2008/10/25/how-airtel-got-fd-in-the-a/ ankur banerjee's weblog. Mon, 06 Feb 2012 19:33:05 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ankur http://www.ankurb.info/2008/10/25/how-airtel-got-fd-in-the-a/#comment-3293 Ankur Mon, 27 Oct 2008 02:33:29 +0000 http://www.ankurb.info/?p=1266#comment-3293 The Czechosolvakia ad reminds me of a similar concept which was used in the Manhattan credit ad (when it was launched in India). It shows a bunch of friends discussing with a young couple what their kid should be named. Everyone's bouncing ideas around, when the kid himself speaks up and says 'Dinku'. That was oh-so-funny...and did a GREAT job of communicating the Manhattan credit card's 'freedom and flexibility' angle. The Czechosolvakia ad reminds me of a similar concept which was used in the Manhattan credit ad (when it was launched in India). It shows a bunch of friends discussing with a young couple what their kid should be named. Everyone’s bouncing ideas around, when the kid himself speaks up and says ‘Dinku’. That was oh-so-funny…and did a GREAT job of communicating the Manhattan credit card’s ‘freedom and flexibility’ angle.

]]> By: Ankur http://www.ankurb.info/2008/10/25/how-airtel-got-fd-in-the-a/#comment-3292 Ankur Mon, 27 Oct 2008 02:30:36 +0000 http://www.ankurb.info/?p=1266#comment-3292 @Espera: I've seen that ad, and yes, it IS by the same company (Max New York Life). I just didn't expect it to be referred to as the 'curly hair ad'. :P For the record, I didn't like that ad much. @Espera: I’ve seen that ad, and yes, it IS by the same company (Max New York Life). I just didn’t expect it to be referred to as the ‘curly hair ad’. :P For the record, I didn’t like that ad much.

]]> By: Espèra http://www.ankurb.info/2008/10/25/how-airtel-got-fd-in-the-a/#comment-3289 Espèra Sun, 26 Oct 2008 14:49:12 +0000 http://www.ankurb.info/?p=1266#comment-3289 Ankur & Prateek: Ohh. You totally should. It begins with a young guy gazing at a motorcycle, wishing for one as he runs his hand through his curly hair. The motorcyclist is looking at a young couple, wishing he had a girl. This girl catches sight of a young mom with a baby in a pram. This young mom wants a diamond necklace in a shop window. An old, rich man, who is buying the diamond necklace, suddenly sees the same young guy with the curly hair and wistfully feels his own bald dome. I think it is by the same company which is behind the Czechoslovakia advert. Ankur & Prateek:
Ohh. You totally should. It begins with a young guy gazing at a motorcycle, wishing for one as he runs his hand through his curly hair. The motorcyclist is looking at a young couple, wishing he had a girl. This girl catches sight of a young mom with a baby in a pram. This young mom wants a diamond necklace in a shop window. An old, rich man, who is buying the diamond necklace, suddenly sees the same young guy with the curly hair and wistfully feels his own bald dome.
I think it is by the same company which is behind the Czechoslovakia advert.

]]> By: Ankur http://www.ankurb.info/2008/10/25/how-airtel-got-fd-in-the-a/#comment-3285 Ankur Sat, 25 Oct 2008 14:00:05 +0000 http://www.ankurb.info/?p=1266#comment-3285 @Prateek: I think HT did a story on that tribal kid in the Fevicol ad, it actually was some nomad kid from Rajasthan. @Espera: Haven't seen no 'curly hair' ad. @Prateek: I think HT did a story on that tribal kid in the Fevicol ad, it actually was some nomad kid from Rajasthan.

@Espera: Haven’t seen no ‘curly hair’ ad.

]]> By: Prateek Vijayavargia http://www.ankurb.info/2008/10/25/how-airtel-got-fd-in-the-a/#comment-3283 Prateek Vijayavargia Sat, 25 Oct 2008 12:46:21 +0000 http://www.ankurb.info/?p=1266#comment-3283 @ Espera - Yes that Fevicol advert has started coming again (Infact most Pidilite ads have, because of the ongoing India-Oz series - I suppose they are an associate sponsor). Their ads are really cool and simple....BTW, how do you know that kid is a tribal? Which "curly hair" ad are u talking about? @ Espera – Yes that Fevicol advert has started coming again (Infact most Pidilite ads have, because of the ongoing India-Oz series – I suppose they are an associate sponsor). Their ads are really cool and simple….BTW, how do you know that kid is a tribal?

Which “curly hair” ad are u talking about?

]]> By: Espèra http://www.ankurb.info/2008/10/25/how-airtel-got-fd-in-the-a/#comment-3280 Espèra Sat, 25 Oct 2008 11:41:14 +0000 http://www.ankurb.info/?p=1266#comment-3280 Ain't it though? I love the one which begins with that guy going through his curly hair too. I like it because it goes in a circle. Have you noticed that? And have you seen? Fevicol has restarted its tribal-kid-wandering-till-it's-made-to-sit-on-a-Fevicol-dabba advert? Ain’t it though? I love the one which begins with that guy going through his curly hair too. I like it because it goes in a circle. Have you noticed that?

And have you seen? Fevicol has restarted its tribal-kid-wandering-till-it’s-made-to-sit-on-a-Fevicol-dabba advert?

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